Hi there, I am Yulian.

Product designer who brings visual polish
to data-heavy products.

Currently Product Design Manager at EGT Digital

Portrait of Yulian Pavlov smiling

Work

  • Phone screens from the all-in-one betting platform

    All-in-One
    Betting Platform

    Built a centralized design system, improving consistency and reducing delivery time.

    Key Results:

    • Reduced onboarding by ~70%
    • 90% code parity between design & frontend
    • Support 25+ active brands
    View Project
  • The sportsbook betslip on a phone

    Betslip - Sportsbook
    Core Betting Flow

    Optimized the core betting experience with improved betting speed, and easier tracking of active bets.

    Key Results:

    • Reduced average time-to-bet by ~50%
    • Increased in-play events bet
      completion by 20%
    View Project
  • Screens from the gamification and bonus hub

    Unified Gamification
    & Bonus Hub

    Unified all bonus mechanisms, enabling players to have a single point of access to all incentives we offer.

    Focus:

    • Modularity
    • Behavioral Design
    • Customer Retention
    View Project
  • A collage of early graphic design work

    Visual Archive

    Early graphic design work - the visual foundation that shaped my thinking.

    Focus:

    • Visual Craft
    • Early Career Work
    View Project

Values

“Curiosity will save the world.”

Ever since I can remember, curiosity has been at the heart of everything I do. This led me to pursue a career in design, where I can spend my days exploring how things work, how people interact with them and how visuals shape emotion and perception. Outside of work you can find me nerding out about photography, basketball, mountains and ideas of all sorts.

Inspiration

The world is big and
inspiration lurks around the
corner.

We all have these few small things that stick with us throughout the years. Ideas, experiences, places, a flavour or the cozy feel of your old leather jacket. Those are the little pockets of inspiration that I like to enter when ideas run dry:

Portrait of Yulian in a white T-shirt Lisbon rooftops at dusk A Neapolitan margherita pizza Yulian taking a jump shot on a basketball court An autumn backyard with a wooden shed A white Braun pocket radio designed by Dieter Rams A dark, narrow alley lit by a shaft of light, in the style of Fan Ho A smiling baby lying beneath balloons
Lisbon, and even more so in the evening. Pizza Napoletana, preferably in Italy, preferably in Naples. Basketball, but surfing would be a close second if I could surf. Autumn in my childhood home’s backyard. Halfway in between Stefan Kanchev and Dieter Rams. Fan Ho, but it changes periodically, so feel free to ask. This.

Photos

What I see,
when I don’t see screens.

selected visuals

drag to scroll, click to viewswipe to scroll, tap to view

A black-and-white horse behind a fence in the snow
A person walking down a snowy, tree-lined road
A rocky peak above autumn hills
Rolling green hills with wooden huts and fir trees
Hillside houses with mountains at sunset
A white spiral staircase between two buildings
A blue house with a no-entry sign on its corner
A green wall with a white door and a small gate
A yellow house with blue shutters and a balcony
Stone houses on a forested hillside
A small pink chapel in front of a dark forest
A frosted tree seen through a car window
Twisted tree roots below jagged mountain peaks
Sea stacks off a rocky coast, with wildflowers
Two men at the doorway of a café
A lake and a mountain framed by a stone arch
An aerial view of a wooded peninsula and turquoise water
A small tower on a cliff above a bay at dusk
Colourful umbrellas on a beach under pine trees
A hut on a hill above a sea of clouds
Green hills with a farmhouse at sunset

Experience

EGT Digital.

  1. Product Design Manager

    02/’25 – Currently

    • Directing the design strategy for a complex White Label ecosystem (Casino, Sportsbook, Admin Panel, Gamification, Campaigns), supporting 25+ live B2B2C clients with custom branding.
    • Established and maintain a 3-tier design system, ensuring consistency and rapid scalability across 5+ distinct product lines.
    • Built and manage a team of 13 designers, divided into three squads led by Team Leads. Fully responsible for recruitment, performance evaluations and resource allocation.

  2. UI/UX Team Lead

    02/’23 – 02/’25

    • Architected 4 separate component libraries and a complex design system from scratch, enabling the successful rollout of White Label solutions that allow for “on-demand” visual customization.

  3. Senior UI/UX Designer

    10/’21 – 02/’23

  4. UI/UX Designer

    02/’21 – 10/’21

  5. Junior Web Designer

    02/’20 – 02/’21

Winbet.

  1. Graphic Design Intern

    08/’19 – 02/’20